Study Task 1- Creative Selection

When approaching briefs you always need to remember to:

-research the brand
-find out who the client is
-what they do
-what's their ethos
-what's their product
-if relevant what he previous winners are and what you can learn from their work

Research who judges are:

-what they do/their ethos
-what they look for
-what they have written
-what have they made

Most importantly: Are the briefs relevant to our own personal practice?

Brief Selection: D&AD

Adobe

Of all the briefs on the D&AD new bloods awards section this is possibly the most straightforward and relevant to my own personal practice given that it is aimed specifically at illustrators and photographers and with a focus on craft and visual communication.

-the brief wants a series of posters giving positive or rebuking bad advice for working within the creative field
-although it says you can specify who the specific audience is it is most likely to be aimed and students of the creative disciplines as well as newly graduated professionals just getting their foot into the industry.
-the brief asks for images and subsequent ideas behind them to be delivered in a series of three printed posters. However the media and processes by which you choose to create these is completely open.
-although you can use type/lettering if you feel it's relevant it seems the main idea behind the brief is that 'a picture speaks a thousand words'.
-as with many briefs one of the main problems is just how open ended it is therefore it requires you to solve this by bending towards you own specified outcome and target audience.
-unlike many of the other briefs this one has a strong focus on personal practice and craft and therefore seems more suited for the Studio Brief 1 than Studio brief 2 where collaboration is needed.


Hasbro

-create a exciting party game that young adults will engage with in the digital age
-specifically aimed at an audience of 18-25 year olds
-this will involve coming up with the game play for a completely original game, board crd or anything else as long as it's physical.
-can't be too explicit or involve drinking-the actual game play needs to be its main selling point
-this is the main problem with this brief in that it isn't that relevant to my practice.
-this is because although it highlights how craft can be used to enhance and ultimately help sell the game, it will be its actual dynamics/gameplay that they are looking for.
-therefore I feel like with this brief it would be too easy to get bogged down with the mechanics of the game rather than creating some conceptually and visually relevant to my own practice.


Mubi

-aim is to create a campaign encouraging/persuading streaming service users to put their faith in Mubi's film curation rather than spend hours scrolling through various websites them selves.
-promote the idea of less is more in the internet age where problems can arrive from the prospect of overwhelming/limitless access to film and television shows online
-audience is film lovers, probably more specifically people into more highbrow films who want a more tailored experience through the use of Mubi's limited curation rather than watching any old thing on Netflix, Amazon Prime etc.
-seems more aimed at advertising students than illustrators
-however it creates more of a potential fro collaboration than say the Adobe brief as, although the campaign is the main point of the brief, specific crafts such as illustration and graphic design will be needed to create a set of visually appealing and well crafted images,graphics,branding wtc to accompany the campaign.