Beezledubs
Refinement and Type Layout

Although the client liked the approach he felt that the fly characters needed simplifying and refining so as to feel both more eye catching and sophisticated. I decided to base my refined character on both a house fly and a flea.

This was due to the importance of making the character firnly routed in name: Lord of the Flies whilst being constructed from the more simplistic and visually pleasing form of a flea
The client loved the image and idea but wanted the same image remaking from foudn imagery. I feel this is due to his own personal love of collage and found imagery whilst also wanted to retain some of the original aesthetic and conceptual energy and communication from the Subversive Compliance brief.

Type

For the other side of the label it was outlined that it should be much simpler with the text taking the main focus. The only thing the client was keen to have on here was a small image of a fly that would fly around as the record spun.

So as to compliment and reinforce this idea visually I decided I decided to set the type so as to wrap around the record. I chose a Gothic type face so as to reflect the Victorian era found imagery and chose to distort and rough up the type at the clients direction so as to give the record a darker more sinister feel.