Don't Look Now
Brief/Rational

Once again I was happy to receive a life brief that was within my desired area of interest. This time it is a small, left field electronic music night in Sheffield that plays techno, electro and industrial.
The client wants a complete brand identity for the night including a logo and cohesive and visually striking set of promotional material.

They were keen for the work to stand out from your typical club nights given the recent influx in competitors operating within the same niche.

Unlike they're competitors however they play a more niche and eclectic set of music and have a small loyal fan base that has grown organically due to the fact they focus on curating the night itself rather than booking big artists to draw a crowd.

Therefore they want to naturally expand their fan base by creating a unique visual identity that reflects these values.