Don't Look Now 
Image Development

Given the previous feedback and aims set out in the brief/rational for this project I decided the best way to go about creating a dynamic and unique identity would be to construct a kind of mascot for the nights that could appear from poster to poster. Although the figure may appear very different from poster to poster the overall aesthetic would be maintained.

Roughs

With these figures I tried to effectively communicate the distorted nature of much of the music played at the night as well as referencing the idea of people dancing and contorting their bodies in time to the music. These figures are meant to appear both sluggish and manic given that the music ranges in tempo and energy level.

The client was really happy with these roughs ad wanted me to further develop and refine the characters citing that their 'wonky', disjointed appearances effectively complimented the feel of the night as well as standing out from the more restrained imagery of competing nights.