Thursday, 27 April 2017

Refined Imagery




Having hit the right aesthetic and begun to communicate the appropriate idea within the artwork I have refined my initial artwork and formatted into the way in which it would be printed on the record.
The above images are properly my favourite due to the simplicity of the compositions combined with the succinctness of the communication. The obscuring of the figures eye gives the feel of control and subversion whilst the brush strokes contrast with the solid forms giving it a more chaotic feel.
However the client wasn't too keen on this one feeling that it wasn't quite as playful as he had envisioned.



The above images were a step more in the right direction, however in terms of context and function I felt that they wouldn't be as effective as they needed to be, a sentiment shared by the client. This is due to the fact that, given the size of the inner label of a record sleeve these are perhaps too complicated with some of the smaller more intricate details, such as the main with the tiger skin getting lost when viewed at only a moderate distance.


It was mutually decided between myself and the client that these two were the strongest given that the compositions have slightly more room to brief making them more readable when viewed at size. They also still retain the initial chaos and energy needed to communicate both the name of the label as well as the feel of the music.
The client was particular happen with the inclusion of a mythological god like figure giving how it nods to the propaganda of early fascists as well as the idea of individuals being controlled by a higher power.










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